What is a Keyword:
A keyword is a word or phrase that is associated with a particular document or that describes the contents of a particular document, for example, in internet searches. Users therefore can search by title, by author, by subject, and often by keyword.
Keywords are the most fundamental and highest ROI activity when it comes to search engine marketing and search engine optimization. Having the right keywords, you can look at what your customers are looking for and direct them to your web page.
Bonus: the keywords also help you improve the content strategy and improve the landing page.
Keywords Are Of Two Types:
There are two types of keywords; long tail and common keywords. Long tail keywords are the one which have more than three words or a phrase. However, common keywords are the one that people generally use in their content.
Why Are Long Tail Keywords Important For Your SEO:
Long tail keywords are less competitive: Choosing high volume keywords are good for SEO, but if you have just started your website, the high competitive keywords are tough to rank. However, long-tail keywords are less competitive, which makes it easy to rank.
They have a high conversion rate: Long-tail keywords have high conversion rates and are more specific. For instance, a keyword like ‘Artificial Intelligence in conetent marketing’ will provide more specific information than the ‘SEO trends.’ Further, long-tail keywords will solidify your CRO funnel through organic search traffic.
Long tail keywords help to increase your ranking and increase sales. If you are looking for long-tail keywords then you should choose a best keyword discovery tool for your SEO campign.
Here are some free keyword discovery tools to help kickstart your SEO with zero investment –
If you are looking for the most popular keywords, look no further than Google trends. It’s the long tail keyword generator that helps you generate long-tail keywords based on the search queries on Google.
This gives you a suggestion based on what people are searching for. Also, using this, you can find out if a particular keyword is ranking or going down. You can also compare two keywords to check their popularity and competition. Its simple to use and is also completely free.
This tool will help you generate keywords according to your client’s intent. It’s also a chrome extension, which means you can easily and quickly do your research on keywords without much hard work. Also, a free Google Ads Audit report will help you optimize your ad campaign for success.
SEcockpit uses Moz and Google Keyword Planner to find their data and to provide a competitiveness rating.
What makes this tool different is that it is for SEO professionals than users who use this to evaluate their paid campaigns. Also, its web-based keyword research tool helps you find keywords in a few seconds.
The keywords suggestion is based on Google as their prime source and Amazon shopping search data. While the tool is paid and there are agency-level subscription plans, it is free for the first 800 searches.
Ubersuggest is a Neil Patel acquired tool that has now become quite popular for its free services. It comes with a plethora of impressive features that are absent in most of the free tools.
Some of them are: domain overview to get information about your competitors, backlink checking, content suggestions, and keyword searches. Also, ubersuggest keywords depend on Google Ads data and Google SERP providing you an overview of the top 100 websites and their search volumes.
Another most popular long-tail keyword generator tool that shows relevant keywords from Amazon, Google, and YouTube is Word Tracker. As the name suggests, it tracks keywords that are common and popular in the searches.
It is easy to use and gives you files in the most organized and readable way. You can find trending keywords related to your niche, location, and search engine. Moreover, if you are a newbie in conducting the research, there’s Wordtracker Academy, which contains lots of information for SEO beginners.
This is another popular free tool to find long-tail keywords. It visualizes search queries, and autocompletes searches in an image called a search cloud. Once you click on the ‘Get Questions,’ the tool starts fetching keywords.
The home page consists of two parts- the alphabet keyword data and the keyword wheel. To run the keyword wheel, you need to move your mouse on the Keyword, and the popup will appear with the CPC and search volume.
Unlike other long-tail keyword generators, Keyword Everywhere is not another tool that you have to download. Instead, it’s a chrome and Firefox extension that suggests keywords related to the user’s search intent.
Also, it comes in both free and paid versions to help you get search data and related keywords from Google Search.
Long Tail Pro has gained immense popularity as one of the most popular keyword-research desktop tools. Unlike other tools, this tool is specially used for finding long-tail and high CPC keywords for your paid campaigns.
While it’s not completely a free tool, the trial version is free. It’s an all-in-one tool that generates long-tail keywords and also shows keywords used by competitors. Its other impressive features are:
- Daily Keyword tracking
- Keyword-rich domain name finder
- It helps to find rank value to determine keyword profitability
- Competitors keyword research
This tool uses the autocomplete feature of various searches to find long-tail keywords. You just need to type keywords in the search bar of Google and note the suggestions that come. These suggestions give long-tail keywords ideas to be used in the content.
Apart from offering keyword suggestions, the Keyword Dominator tools give insights into a website to optimize searches on various platforms like eBay, YouTube, Amazon, and more.
SEMrush is also the most popular SEO analysis tool that gives you insights into your competitors. It tells you your competitors ranking and the keywords they are using. It is one of the most favorite tools of digital marketers and content writers with an easy-to-use interface and plethora of features.
Other impressive features include searching based on geographic locations, competitor intelligence, keyword targeting, and more. It provides a trial version to the customers and is free for a limited period.
With raking in the search results becoming highly competitive, long-tail keywords save your websites and help you get traffic. They are more specific as compared to short-term keywords and are easy to rank. You just need to find the right keywords, and you are ready to convert your traffic to potential customers.